Hi there! I’m Zi Xuan (aka Zee), a UX designer with both design and front-end web development skills.

I graduated from the National University of Singapore with a Bachelor's Degree in Computing (Information Systems), Hons. During my candidature, I took a variety of modules about HCI (Human-Computer Interaction) and enterprise systems. I have also undertaken both design and development internships at tech companies in the past.

During my free time, I work on freelance design projects. I love to be challenged by new, exciting problems. My mantra is to stay curious, empathetic and diligent.


Things I've Been Up To

  • Foodpanda

    Jan 2022 - Present

    Product Designer

    I work with cross-functional stakeholders from business, marketing and engineering to revamp Foodpanda’s voucher wallet for web and mobile interfaces and improve the overall incentives experience across the platform. I also work with UX researchers to use data-based principles to fully support end-user's needs and improve new user acquisition and retention for both web and mobile experiences. Message me if you wish to see my current work.

  • Pigeonlab

    Jun 2018 - Nov 2021

    Product Designer

    I designed core features for Pigeonhole Live, an audience interaction platform for conferences and events. As part of the design team, Worked with both the business team and developers to translate requirements and implement polling features and Zoom integration for the web app. I also worked with fellow designers in conducting and gathering feedback from user interviews to identify areas of improvement and implement changes requested by clients.

  • Honestbee

    Jun 2017 - Jun 2018

    Product Designer

    I designed internal apps and dashboards at an Asian on-demand grocery delivery service platform, I helped to revamp apps and services used by Honestbee's logistics and operations personnel to facilitate orders on a day-to-day basis. I conducted user interviews and built mockups to propose better changes to the company's internal logistic services.

  • Detalytics

    Jul 2016 - May 2017

    UX Designer

    Designed and prototyped a patient monitoring platform at a data analytics startup that helps healthcare service providers to monitor patients' health statuses remotely. I also revamped the company's site and helped create its branding.

  • Expedia

    May 2015 - Oct 2015

    Software Engineering Intern

    Developed a Twitter bot with another intern using Node.js, Express & Expedia's Mobile API. The bot allows Twitter users to easily query Expedia’s holiday deals through tweeting the bot in a short, pre-defined format.

  • Pear Comms

    Feb 2015 - May 2015

    Freelance UI/UX Designer

    Designed the user interface for QuickDesk, a CRM software for salespeople to organize their leads and even make sales calls directly from the app. The app also provides automatic DNC Registry checks to aid in marketing efforts.